I Write Words That Make Brands Money!

ETA

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The Problem

ETA had a challenge with their email marketing strategy that involved mass marketing to a LARGE group of people. This resulted in low open rates, click through rates, and very little revenue was being generated.

I was hired to improve ETA’S email marketing strategy and turn their list of 130,000 people into revenue. I create campaigns around events and the most popular products/services. I currently still work with the team assisting with regular copy work for landing pages, social media copy, and other creative writing projects within the company.


 
 

Results:

 

1.

I increased open rates that averaged 6-7% to a consistent 40%.

 

2.

Took a list of over 130,000 people and segmented it into specific groups based on behavior and interests.

 

3.

Revenue has been generated from campaigns that are created based on customers interests and company initiatives/promotions . One recent campaign earned $27,000 in 24 hours.